Before I found my niche, my so-called massage ‘career’ was more like an odd job.
Three months after graduation, I was working at a massage franchise and barely surviving. I was new and learned pretty quickly that most of the location’s clients were there for deep tissue.
Deep work, and someone else was always better at digging their elbow into the back, or upselling services before they had even started the massage.
I was uncomfortable with sales-y conversations and wanted to build a career where clients came to -me- for help, specifically because they trusted me, my touch and my expertise.
Now I have a thriving practice. Plastic surgeons recommend my services, clients book in advance and a few regulars drive or fly from hours away to see me in my clinic.
I have put all my tips for creating the trust and expertise needed to build and grow a thriving massage business into this course. Do you want to transform your current business from steady to thriving? I look forward to sharing my top techniques with you!
- How I find topics for social media posts (please stop just sending promotional BUY NOW content)
- How I connect with plastic surgeons (hint: it’s NOT sending bulk letters)
- My twist to sending gift certificates that results in real recurring business referrals
- How to recognize WHEN a client is asking to rebook (they usually make their decision 20 - 30 minutes into the first session)
And (of course) much more!
The bottom line is - the way I developed my massage business allowed me to transform:
From hesitant to confident
From referring out and giving out someone else’s card to giving my own business card
From wondering if my skills would help to smiling and saying to my client “let’s get to work!”
From wondering if I would be a good fit to knowing I can help cash-pay clients.
“I have a friend who just had liposuction and she feels tight and swollen and wants a massage, can you help? Should I give her your card?”
How do you answer this question?